The word means five different things, so make somebody tell you which
Buyout is not a term of art. It is a word producers use in five markets to describe five different bargains, and the confusion is not accidental.
The shape is always the same. You are paid once now, instead of being paid again later. What differs is how much later, how much territory, and how many media.
We looked for the word in the documents that ought to contain it. It appears in none of the six SAG-AFTRA contract documents we searched, including the one you personally sign.
It appears in Equity’s published rates without embarrassment. On the video games agreement, the union writes that it has baked the buyout into the fee. That is a union selling perpetual worldwide use and calling it what it is.
What somebody means when they say buyoutBy market, checked 8 September 2026
US union commercialsSAG-AFTRA
Does not exist
There is no true buyout. Rights stop at the Maximum Period of Use, currently 24 months. Anyone offering you a SAG-AFTRA buyout is describing something the contract does not contain.
Non-union US commercialsPurely a producer’s word
Whatever it says
Typically a flat fee for perpetuity, worldwide, all media. It means exactly what the paper says and nothing more, which is why the paper is the only thing worth reading.
UK commercialsEquity and the IPA
The opposite
The traditional model is a meter, not a flat fee. A buyout is the advertiser paying a multiple of your studio fee to switch that meter off. See the section below, because this is where transatlantic advice goes wrong.
Corporate and industrialThe SAG-AFTRA Co-Ed contract
Perpetual, in writing
Category One work is for limited exhibition with no term limit on use, in the union’s own words. Category Two is unrestricted exhibition with a three year term. Perpetuity is not by itself a mark of a bad deal.
VoiceoverUnion and non-union
Term based
The reference standard outside the union is the GVAA guide, which prices three, six and twelve month terms. It publishes no perpetuity rate at all, which is itself worth noticing.
Print and stillsNot covered by anybody
Unregulated
SAG-AFTRA states plainly that it does not cover work in print ads. Every print buyout you sign is a private contract with no union floor underneath it.
Video gamesBoth territories
Structurally a buyout
Session fees and no residual stream, in the US and the UK. Equity says so in terms. Here the buyout shape is normal and expected, rather than something being slipped past you.
One consequence of all that, and it is the practical instruction for the whole page.
Because the word has no fixed meaning, the word itself is never the thing to negotiate. Three fields are.
How long, where, and in what media. A buyout that names all three is a normal commercial deal. A buyout that names none of them is a transfer of everything you have for a price set by the person receiving it.
SAG-AFTRA does not sell buyouts, and the one it built got abolished
This is the piece of history that explains why the word is missing from the contract, and no page in this search has it.
In 2019 the union introduced an Alternate Compensation Structure. It was optional, elected by the producer, and it was a buyout in everything but name. One bundle was described in the trade press as all you can eat.
It was discontinued on 1 June 2022. Advertisers could keep using the old model until the end of that year. From 1 January 2023 only the current structure has been available.
The Alternate Compensation Structure, 2019 to 2022What the union sold, and what it cost
Upfront Use PlusOn camera
$20,000
$15,000 off camera. Ten Class A uses plus every other use type, with further Class A uses at $100. One year, not perpetuity.
Upfront Use FlexOn camera
$8,000
$6,000 off camera, then thirteen week cycles on top. A guarantee rather than a true flat fee.
Upfront Use DigitalOn camera
$3,825
$2,868 off camera, internet and new media only, television requiring separate consent. Carried no exclusivity whatsoever.
Exclusivity premiumsPlus and Flex, identical
25%
For the first non-competitive product, then 15 per cent, then 10 per cent, then 200 per cent beyond the third. The union priced exclusivity separately, which almost no private buyout does.
Status todayAll three bundles
Abolished
Discontinued 1 June 2022, unavailable since 1 January 2023. Two large sites still present these as live options you can ask for.
What replaced it is a meter of a different kind. Rights now run in thirteen week use cycles, and every cycle has to be paid for again.
They stop at the Maximum Period of Use. That is 24 months, calculated as ten business days from the first production day plus two years minus one day. It must appear on your first paycheck.
SAG-AFTRA Commercials Contract, current figuresRead from the union’s rate sheets on 8 September 2026
Session fee, on camera1 April 2026 to 31 March 2027
$855.20
$643.00 off camera. Confirmed in two separate union documents. The previous year was $822.30 and $618.30.
Class A first useFrozen across the whole term
$783.10
$419.70 off camera. This figure is not a session fee, and mistaking it for one is the single most common error in this field. See the box below.
Streaming, 52 weeksOn camera
$10,000
$7,500 off camera, and a thirty per cent rise on the previous contract. The closest thing in union work to a year of broad digital for one price.
Traditional digital, 13 weeksWith and without paid YouTube
$1,600
Or $800 without paid YouTube, against $3,000 for streaming. Organic and paid are different products at roughly double steps.
Holding feeEvery thirteen weeks
Exclusivity
The union’s own guide says it in four words. The holding fee is the fee for exclusivity. It is not a retainer and it is not goodwill.
Contract termRatified 96.90 per cent
2025 to 2028
1 April 2025 to 31 March 2028, with rises of five, four and three per cent. Class A, cable and streaming per use rates were excluded from those rises.
Why $783.10 keeps appearing as a session fee, and why it is wrong.
Until April 2025 the on camera session fee was $783.10. The current Class A first use fee is also $783.10, because that line was frozen while session fees rose.
So a writer checking an old figure finds it on the live rate sheet and concludes the page is fine. Two sites updated in July 2026 publish $783.10 as the current session fee. One of them dates it to the exact window in which the correct figure is $855.20.
A producer budgeting from that underbooks by $72.10 a performer before benefits. The coincidence is doing real damage.
There is one more thing the union structure does that private buyouts almost never do. Silence ends rights rather than extending them.
Every cycle must be affirmatively paid again. The clock stops hard at 24 months. In a non‑union buyout, silence is usually drafted to run the other way.

In Britain the traditional model is a meter, and a buyout switches it off
This is the divergence that makes most online advice useless to somebody on the other side of it, and no page we read explains it.
Two corrections first. The UK commercials agreement is between Equity and the IPA, the advertisers’ body. It is often miscalled the APA agreement, but the APA deals with crew.
Now the structure. Use fees in the traditional model are calculated as the number of audience ratings multiplied by your basic studio fee. The more the commercial is actually seen, the more you are paid.
That is the opposite of a flat fee, and it is why the word buyout carries a different charge in Britain. A UK buyout is an advertiser paying a multiple of your studio fee to escape that meter.
The British structure, and where the multiples come fromEquity rates and Equity guidance as reported
The formulaTraditional model
Ratings × BSF
Use fees are audience ratings multiplied by the basic studio fee. An advertiser buying a heavy campaign pays you more. There is no equivalent mechanism in the US contract.
Basic studio fee, on cameraEquity guidance
£300
Reported as a floor, with £350 more typical in practice. This is a trade publication reporting Equity guidance rather than a rate card we could reach ourselves.
A quoted buyoutExpressed as a percentage
1,000%
Buyouts are quoted as a percentage of the studio fee, so a £350 fee at a thousand per cent is £3,500. Percentages, not dollars, are the unit of argument in Britain.
Internet minimumOne year, one website
400%
Four times the studio fee, or about £1,400 at a £350 fee. A useful floor to hold in your head when an online only offer arrives.
Audio studio feeEquity audio rates
£200
Per hour, from the Equity audio document. The first tag is included and further tags are ten per cent of the studio fee each.
Competitor lockoutFeatured artists
Three years
Reported as the outer limit a featured performer can be barred from competing products. Longer than the American 24 month maximum period of use.
Where we are on thinner ice, and we would rather say so.
We could not reach Equity’s own website from our research environment. The audio rates document we did reach was last updated in July 2023, which is over three years old.
So the ratings formula and the £200 audio fee come from an Equity document, but a dated one. The £300 studio fee, the thousand per cent illustration and the three year lockout come from a trade publication reporting Equity guidance, not from Equity directly.
We have not been able to confirm whether the agreement has been renegotiated since 2023. If you are working in Britain, ask Equity for the current card rather than trusting this table or any other.
One widely repeated claim is worth correcting while we are here. A large American site tells readers that British unions do not pay residuals.
That is wrong as stated. The ratings model is a residual equivalent, and on a heavy campaign it can pay considerably more than the American structure would.
What a buyout is worth, and the only real multiple anybody publishes
No union publishes a buyout price. There is no standard, and any page that gives you one with confidence has invented it. But there are four anchors, and one of them is very good.
The good one is hiding in a SAG-AFTRA answer about Spanish language commercials. Foreign use is priced in multiples of your session fee, and the union publishes the whole ladder.
SAG-AFTRA foreign use, in session feesPaid on top of the session fee, not instead of it
The entire worldAll territories
9 fees
Nine session fees. This is the single most useful number on this page, because it is the only published figure any union anywhere puts on worldwide rights.
South, Central America, MexicoRegional
4 fees
Four session fees for the region.
Caribbean, or the United KingdomEither
3 fees
Three session fees each. Note that Britain alone costs three.
Europe, or Asian-PacificEither
2 fees
Two session fees each.
Japan, or elsewhereEither
1 fee
One session fee each. Session and holding fees cannot be credited against foreign use, which is stated explicitly.
Unlimited editsTraditional digital, during the term
7 fees
Seven session fees buys unlimited edits. Four fees buys shorter and longer versions. The union prices incremental rights in session units throughout.
Non-union rules of thumbPractitioner convention
Unbacked
Local one times, national two to three, global three to five, perpetuity two to three. No union, trade body or rate guide endorses any of these.
Set those against each other and one thing jumps out. The union charges nine session fees for worldwide use that still expires.
The circulating non‑union convention for perpetuity worldwide is two to three times session. That is a third of the union price for permanent rights rather than temporary ones.
How to use the nine, since it is the only hard number in this whole subject.
It is not a rate you can demand. It is a benchmark for what the one institution that has actually priced this thinks it is worth.
When an offer arrives, work out what it is in session fees. A worldwide perpetual all media buyout at two session fees is being sold at a fraction of what a time limited union grant costs.
That does not make it a bad deal on its own. Plenty of work is worth taking at below union rates. It does mean you should know the ratio before you decide, rather than after.
One more anchor is worth keeping. SAG-AFTRA’s own abolished bundle sold a year of very broad use for $20,000, which was roughly twenty five times the session fee of the day.
Perpetuity, the universe, all media, and why it usually holds up
You will read a great deal of advice suggesting these clauses are unenforceable boilerplate that no court would uphold. That advice is wrong, and acting on it is expensive.
The full phrase stacks three separate grants into one sentence. Unlimited time, unlimited territory, and unlimited media including media that do not exist yet.
That third limb is the one that matters most now. It is what a producer points at when arguing that a release signed in 2015 covers synthetic reuse in 2026.
Courts do enforce these. A New York case decided in 2014 upheld a model release with no time limit and no geographic limit at all, covering advertising, magazines, billboards and any other lawful purposes.
The claim that survived in that case was not against the company the actor had signed with. It was against a third party the release had never named. That is the real lesson.
Where broad releases hold, and where they breakWhat the case law actually shows
No time or territory limitNew York, 2014
Enforced
A release with neither limit was upheld against publicity claims. Perpetuity alone does not make a release void.
Clear consent, no fraudFederal appellate
Enforced
Consent given knowingly is binding absent fraud or some legal defect in the document itself.
Misled about what you signedNinth Circuit
Void
A release was voided for fraud in the execution, where the signer was misled about the nature of the document.
Intentional wrongdoingCalifornia
Cannot be released
An appearance release cannot bar intentional tort claims however broadly it is drafted. Californian law separately voids any waiver of liability for fraud or wilful injury.
A one sided arbitration clauseCalifornia
Struck
The general release was upheld but the arbitration clause inside it was struck as unconscionable. Parts of a release can fall without the whole falling.
A party the release never namedThe practical limit
Not covered
The surviving claim in the 2014 case was against a retailer the document did not mention. The usual limit on these clauses is who may use it, not for how long.
What a fair buyout looks like, stated as three lines you can ask for.
A term. A fixed number of months with an end date on the face of the contract. For comparison, the American union stops at 24 months and the British online minimum is one year.
A territory. Named countries or named regions. Not the universe, and not the world unless the world is what is being paid for.
The media. Listed channels. All media now known or hereafter devised is the specific phrase to strike, because it is the clause that reaches into technologies nobody has built yet.
Whether a buyout can take your digital replica
Outside a union agreement it often tries to, and the hereafter devised clause is the hook. Inside one, the rules are now strict. And in two states a vague clause is simply void.
Start with the union position, because it sets a floor everybody else can be measured against. The 2025 Commercials Contract requires no less than 1.5 session fees for each commercial containing a performance generated from your digital replica.
At current rates that is $1,282.80 on camera, before use and holding fees, which are also owed. Not one of the twenty-six pages we audited cites that formula.
Consent has to be clear, conspicuous and written, on a separate rider. Consent to create a replica is a different thing from consent to each use of it.
And it expires. Retention of a replica past the maximum period of use is capped at 24 months at a time and must be renegotiated. Replicas not approved for retention must be destroyed.
What is actually law todayChecked 8 September 2026
California Labor Code section 927From Assembly Bill 2602
Law
In force since 1 January 2025. A digital replica term is unenforceable unless it carries a reasonably specific description of intended uses and you were represented by counsel or by a union.
New York General Obligations Law 5-302State statute
Law
In force since 1 January 2025. A replica provision is void where it lacks a specific description and you had no union or lawyer. In employment it must be separately signed or initialled, on its own line.
Tennessee ELVIS ActAmending the state publicity right
Law
Effective 1 July 2024. Adds voice, defined to include a simulation of your voice. Also targets distribution of tools whose primary purpose is unauthorised replication.
The NO FAKES ActSenate bill 4591
Not law
Reported out of Senate Judiciary on 24 June 2026 and placed on the legislative calendar, where it has sat with no floor vote. The House companion has had no committee action. This is its third attempt since 2024.
SAG-AFTRA replica paymentCommercials, 2025 contract
1.5 fees
Per commercial, plus scale use and holding. Notice of 24 or 48 hours depending on how long creation takes, with a reasonably specific description.
Synthetic performersWholly generated, no human
1.5 fees
Contributions equal to 1.5 session fees are still owed, plus what would have been due on use and holding had a person been engaged.
Ordinary post productionVisual effects, retouching
Not triggered
Editing tools that happen to use machine learning do not trigger replica payments. The distinction is generating a performance, not polishing one.
If you work in California or New York, this changes what you should do today.
Since 1 January 2025, a digital replica clause in your buyout is unenforceable in California and void in New York if it lacks a reasonably specific description of intended uses and you had neither a union nor a lawyer.
New York goes further in employment. The clause must be separately signed or initialled, so signing the contract as a whole is not enough to bind you.
This is not advocacy and it is not a prediction. It is the current statute in two of the three states where most of this work is done. No page in this search mentions either law.
We are not lawyers and this is not legal advice. If a buyout in front of you touches your likeness or voice, that is the point to pay somebody who is one.
Five things a buyout takes that nobody prices separately
The fee is the part everybody argues about. These five are usually handed over silently, and four of them have a published union price you can point at.
Exclusivity is a separate product. The union says the holding fee is the fee for exclusivity, in those words. Its abolished bundles priced non‑competitive products at 25, then 15, then 10 per cent, and 200 per cent beyond the third.
A buyout that locks you out of a whole category without a line item for it is taking that for nothing. In Britain a featured performer can reportedly be locked out for up to three years.
You may not be as conflicted as you assume. Under the union contract, holding fees cannot be applied to traditional digital cycles unless a streaming or linear cycle has been paid.
So a digital only union commercial may leave you entirely free to shoot a competitor. Actors turn down work every week on an exclusivity that nobody actually bought.
When an edit becomes a whole new commercialSAG-AFTRA editing rules, current figures
Permitted editsNo new session fee
Free
Alternate versions from the same shoot, tag and date changes, rearranged scenes, new voiceover or music, foreign language dubs, wardrobe or product variant swaps. A thirty second direct lift from a sixty is permitted.
Different length versionsThird and beyond
1 session
First two are free, the third costs a full session fee, and the fourth onward thirty per cent each.
Paid editsSliding scale
100%
Then 75 per cent, then 50 per cent, then 30 per cent for the fourth and beyond.
The message changesUnpermitted
New commercial
A new session fee and a whole new residual stream. Also triggered by adding a new on camera principal.
A new product appearsUnpermitted
New commercial
Moving your performance onto a different product is not an edit under the union contract. It is a new commercial and must be paid as one.
Organic against paidTraditional digital
Roughly double
$800 for thirteen weeks without paid YouTube, $1,600 with it, $3,000 for streaming. A buyout that just says social media collapses that whole ladder into one word.
Name the product, not the client. This is the highest value sentence on the page and it costs nothing to say out loud.
A buyout naming the client gives away every brand that client owns, now and in future. A buyout naming the product does not. The union treats a new product as a new commercial, and your contract can too.
Watch which direction silence runs. In union work rights lapse unless somebody pays again, and the clock stops dead at 24 months.
Private buyouts are usually drafted the other way, so that nothing happening means the rights continue. We could not find any survey measuring how common automatic renewal actually is, so we are flagging the pattern rather than putting a number on it.
Twenty-six pages, and what none of them says
We opened every page ranking for this question and its obvious variants, then checked each figure against the underlying document. Three more were unreachable.
Twenty-six pages, read on 8 September 2026What the field does and does not carry
Pages citing the replica formula1.5 session fees
Zero
Not one. Twenty-two of twenty-six do not mention artificial intelligence in this context at all, and three mention it only in a menu or a link.
Pages citing any of the four AI lawsCalifornia, New York, Tennessee, federal
Zero
None mentions the Californian statute, the New York statute, the Tennessee act or the federal bill. Two of those have been law for twenty months.
Pages noting the word is absent from the contractThe premise of this page
Zero
Nobody appears to have looked.
Pages explaining the British ratings modelThe transatlantic divergence
Zero
Only four distinguish American from British practice at all, and one of those does it wrongly. Four more are single market without saying so.
Pages with superseded or defunct union figuresPresented as current
Seven
Two publish $783.10 as the current session fee, one dating it to the exact window where $855.20 is correct. Both were updated in July 2026.
Pages describing the abolished bundles as liveUpfront Plus, Flex, Digital
Two
Both large and both ranking. They describe a structure that has not existed since January 2023.
Pages carrying no publication dateAt all
Six
Including two that rank well. One carries rates marked as effective through April 2019 with no update stamp.
Pages carrying no figure of any kindPurely definitional
Eleven
The best ranked of these has no figures, no dates, no named agreement and no jurisdiction. That is the page this one is written against.
Two specific corrections are worth making by name, because both pages rank and both are wrong rather than merely old.
One tells readers that a union actor need not worry about buyouts. The union sold buyout bundles for three years and its corporate contract sells perpetual use today.
The other tells American readers that British unions do not pay residuals, and advises asking for an American contract instead. The British ratings model is a residual equivalent and can pay more. That page has been up since 2018.
Grading the sources
This page makes a structural claim about a word, prices rights in session fees, and tells you two statutes have already voided a clause you may have signed. It owes you the working on each.
The claim, and where it came fromWhat we found
The word is absent from SAG-AFTRA documentsOur own search
Six checked
Both current rate sheets, the memorandum of agreement, the summary of new provisions, the employment contract you sign, and the 2019 FAQ. An absence across six documents, not a positive statement by the union.
Every current union rateThe union’s own rate sheets
Primary
Read 8 September 2026. The session fees verify against the previous year at exactly the contractual four per cent, to the cent, in both columns.
The bundles were abolishedA law firm client alert, June 2022
Quoted
It states the structure was discontinued as of 1 June 2022 and that only the new model was available from 1 January 2023. Corroborated by the absence of any bundle figure in the 2025 documents.
The nine session fee world rateA union FAQ
Primary
Published in the context of Spanish language commercials. We are treating it as a general benchmark, which is our inference rather than the union’s framing.
Every British figureTwo sources of unequal weight
Mixed
The ratings formula and the £200 audio fee come from an Equity document last updated July 2023. The studio fee, the percentage illustration and the lockout are a trade publication reporting Equity guidance. We could not reach Equity directly.
The four statutesLaw firm analyses
Second hand
The legislative sites themselves blocked us. The federal bill status came from the government’s own bill data, which showed no action after 24 June 2026.
The maximum period of useTwo union documents disagreed
Resolved
One extraction gave 21 months. We took 24, because the union’s own worked example spans exactly two years. Any page still saying 21 is on the previous contract.
Non-union pricing conventionsPractitioner blogs
Unbacked
Printed as convention and labelled as such. The leading non-union rate guide declines to price perpetuity at all, which we take as meaningful.
Automatic renewal in private buyoutsWidely warned about
Unmeasured
We found no survey, no regulator comment and no case law quantifying it. We have described the pattern and not put a number on it.
Regulator views on perpetuity clausesAny jurisdiction
None found
We searched for competition and advertising regulator commentary and found none. If a page implies regulators have taken a position, that is unsupported.
Where we differ from the standard account
What is a buyout?
Commonly saidA single payment for unlimited use, usually described as though perpetuity were part of the definition.
What we foundA word with five meanings across five markets. Most buyouts are term limited, and the term is the thing to argue about.
Do union actors deal with buyouts?
Commonly saidA union contract means you need not worry about them, stated plainly on a well ranked page.
What we foundSAG-AFTRA sold buyout bundles from 2019 to 2022, and its corporate contract sells perpetual use today.
Can I still ask for an upfront bundle?
Commonly saidTwo large sites list Upfront Use Plus, Flex and Digital with prices, as live options.
What we foundAll three were discontinued on 1 June 2022 and unavailable from 1 January 2023.
Will a perpetuity clause hold up?
Commonly saidWidely described as overreach that a court would never enforce, so not worth fighting hard over.
What we foundCourts enforce them. The usual limit is who may use the material, not for how long.
What is the session fee?
Commonly said$783.10 on two sites updated in July 2026, one dating it to the current contract year.
What we found$855.20 on camera. $783.10 is the frozen Class A first use fee, and also the old session fee.
What is worldwide use worth?
Commonly saidTwo to three times session for perpetuity, presented as a rule of thumb with no source.
What we foundThe union charges nine session fees for worldwide use that still expires, on top of the session fee.
Can a buyout take my digital replica?
Commonly saidNot addressed on twenty-two of twenty-six pages, and the formula is cited by none of them.
What we foundThe union requires 1.5 session fees per commercial. In California and New York a vague clause is already void.
Do British performers get residuals?
Commonly saidNo, on a large American site advising readers to ask for an American contract instead.
What we foundUse fees scale with audience ratings, which is a residual equivalent and can pay more.
So the honest answer to what is a buyout is that it depends who is asking and which paperwork they are holding. The word is doing no work at all. What does the work is three fields, and you can ask for them in one sentence: how long, where, and in what media. Get those written down and you have a normal commercial deal that you can price. Leave them out, which is what the phrase in perpetuity throughout the universe in all media now known or hereafter devised is designed to do, and you have sold everything you have for a number somebody else chose.