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The acting résumé

We were told that “new media” is a retired term and that correcting our own page would be the best demonstration of our method yet. It is not retired. The union’s New Media Agreement is live, and the correction confuses a commercial’s payment category with a heading on your CV.

Two things share a phrase and nothing else. One governs how an advert is licensed. The other is a row of credits on a page, and it still describes something real.

Also on this page: a three-part test we were about to apply to film and television that only applies to commercials; a conflict figure that moved last year; and the British system, which does none of this.

The short answer
Column two is the tier, never the character name. Do not list the brands you have done commercials for, because each one reads as a live restriction to somebody who cannot check whether it has expired. And keep your new media credits under a heading called new media, because that is still what the work is called.
A dim editing suite with two dark monitors and an empty chair

The correction we are not making

Our research proposed that we correct our own page, and said doing so would demonstrate this site’s method better than any error we have caught in anybody else. We checked it, and the correction is wrong.

The argument was that the 2022 SAG-AFTRA Commercials Contract eliminated the “Internet” and “New Media” categories, so a résumé heading using that phrase is out of date. The first half of that is true. The second half does not follow from it.

The two thingsWhat each one actually is
The commercials use categoryWhat was eliminated
Real
A classification for how an advert is distributed and paid for — replaced by streaming platforms and digital categories, and merged again in 2025 into traditional digital and digital plus. A licensing term.
The résumé headingWhat the advice was about
Different
A type of production you appeared in — a web series, a digital short. It has nothing to do with how anybody’s advert is licensed.
And the term is not retired anywayThe decisive check
Live
SAG-AFTRA’s New Media Agreement exists under that exact name today, covering productions made for initial release on new media platforms, with its own low-budget tiers.
And there is a detail that settles it completely. The casting director whose advice we were about to correct published a résumé template alongside that advice. Her template has a section headed new media credits, sitting parallel to film and television. It is the current version of that guide. So the source has not been overtaken, the union still uses the phrase, and the change our research pointed at was in a different document governing a different thing. We are keeping the heading and we are keeping her instruction to separate the categories. The useful lesson here is not about new media. It is that two industries sharing a word is the commonest way a correction goes wrong, and we very nearly published this one because it flattered us.

Principal or extra, and the test that only covers commercials

This page has been saying that “hero” is not a standard commercial tier without saying what is. There are two, and there is a published test for moving between them — but it does not mean what we were about to say it means.

Contractually it is a binary. Principal and extra, on two separate employment contracts, which the union’s current documents call Exhibit 1 and Exhibit 2 rather than the A-numbered versions still circulating.

The three-part upgrade test, verbatim.

A performer is “(1) in the foreground, (2) identifiable, and (3) demonstrating or illustrating a product or service or illustrating or reacting to the on/off camera narration or commercial message.”

And the part that matters: “The performer must meet all 3 criteria simultaneously to qualify for a principal upgrade.”

So you do not have to guess what you were. Either you met all three at once or you were an extra.

Now the correction, and it matters on a page with the word film in the title. That test is a commercials mechanism only. For theatrical film and dramatic television the union’s upgrade rule is completely different and much simpler: you were directed to speak a line, or you performed an identifiable stunt. There is no three-part test for screen drama at all. The union’s own page lists all three upgrade routes together without saying which contract each belongs to, which is exactly how we were about to over-apply it. The test is dated to a 2015 union newsletter in its companion article, and the page we quote from carries no date at all.

Two classifications actors reliably get wrong, and this is where the tier question actually bites. Hand models and stand-ins are extras. The union’s own commercial rate materials list hand models, general extras and stand-ins together under a heading of extras, each with its own rate. So “Hand Model, Nike” is contractually background work, and belongs where background work belongs, which is off the credits section.

One thing we are being careful about. The reasoning usually given for hand models — that only body parts are visible — is not union language. It comes from production company blogs. The classification is union-sourced. The explanation is not, and we would rather separate those than pass one off as the other.

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Why an extra credit cannot be dressed up

Our page argues that background work does not go on a résumé. The structural reason is stronger than the etiquette reason, and it is slightly narrower than we were going to claim.

The version we were handed is that no on-screen credit is ever given for background or extra work, so the claim has no possible corroboration. That is very nearly right.

What we could actually establish is a little different and still does the job. There is no contractual prohibition on crediting an extra that we could find. What there is instead is the union treating screen credit as a warning sign. Their own guidance for background actors lists “screen credit and a copy of the film” among the red flags of a non-covered, non-union position — the kind of job that pays you in exposure. So the honest version is that extras are not normally credited, and that being offered a credit instead of a proper rate is itself a signal. The one documented route to a screen credit is the upgrade above: a performer who becomes a principal may be entitled to one. The consequence for your résumé is unchanged. A claimed extra credit is uncheckable in your favour and checkable against you.

A conflict expires. The line does not.

This page’s best argument is that a named brand reads as a live restriction to somebody who cannot tell when it lapsed. It used to be made without a number. The number exists, and it is not the one our research gave us.

We were told to add twenty-one months. The maximum period of use rose to twenty-four in the 2025 contract, effective from April of that year.

The stageWhat actually happens under the current contract
The maximum periodTwenty-four months
Changed
Twenty-one is the figure every article gives, including the union’s own explainer page, which is still live and still wrong. The current contract says twenty-four.
And it starts later than you thinkA change we did not have
New
The period now begins ten working days after the first day of on-camera production, not from first use. Holding fees run thirteen weeks from the first production day rather than from first broadcast.
Digital-only workWhere a lot of jobs now sit
Weaker
Traditional digital use carries no automatic exclusivity and no automatic holding fees unless linear or streaming use is bought. Many actors are less restricted than they assume.
Digital replicasGenuinely new
2025
Where consent is given to reuse a digital replica in a new commercial, its period of use is tied to the original’s or six months, whichever is longer. Easy to miss and worth knowing.

So the sharpened point stands and now has arithmetic behind it. The restriction runs two years at the outside. The line on your résumé will sit there for five. A named brand advertises a permanent restriction where there was only ever a temporary one, to somebody who cannot check and will not spend the time trying.

And a correction to advice we were about to give twice. Our research told us to add that you are not released from a conflict until you receive written notice from the advertiser. That comes from a casting office’s blog, and the union’s rule is the opposite in shape: if the holding fee is not paid by the first day of the new cycle, the performer is released. Nobody has to write to you. Which is a better reason to keep your own dated list than the one we were given, because release is silent and you will get no signal at all. The standing line on a correct commercial section promises conflicts on request. That is a promise, and it requires you to know.
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Britain does none of this

Every number above is American, and two previous chapters flagged the British half as unresearched. It is a different system rather than different figures.

There are no holding fees here, so there is no thirteen-week cycle to count and no maximum period to run out. The agreement is between Equity, the advertising agencies, the production companies and the advertisers, and the money works on measured exposure.

You are paid on audience, not on waitingA transmission fee for the showing, then a use fee calculated from television ratings or from impressions for digital, social and outdoor.
The money
The word to look for is termThe period the commercial is live, assumed to be consecutive months unless you negotiate otherwise. Radio defaults to three.
The clock
Exclusivity is bought, not grantedEquity’s own glossary defines it as a clause where you agree not to work for competitors for a negotiated fee. It does not arrive automatically with the use fee.
Read this
And there is a tier distinctionFeatured artist and walk-on or supporting artist, with different fee structures. The rough British equivalent of principal and extra.
The tiers

The practical consequence for a British actor is the useful bit. Because exclusivity is a clause you negotiated rather than a cycle that runs on its own, you can look it up. It is written in the contract with an end date. The American actor has to track cycles they never see; you have to keep the paperwork.

The order of the headings, and a disagreement

Two Backstage sources give different standing orders and one of them excludes a category the other includes. We are printing the disagreement rather than picking.

The screen order

One casting director, 2022Do not bunch categories together. Separate film, television and new media, in that order.

One coach, 2023Film, television, commercials, voiceover, industrials, theatre, training, special skills.

What they agree onFilm first, television second, and separate headings rather than one list. That much is settled.

Industrials

AgainstDo not list industrial films, because it makes you look like an amateur.

ForIncluded as a standard heading in the order above.

Our readingA genuine disagreement between two named people at the same publication, a year apart. Neither is wrong and we are not resolving it for you.

Voiceover

The gap we hadThis page never mentioned it.

The answerIt has its own heading in the standing order, and it is a substantially separate market with its own conventions.

Where streaming work goes, since the category question above has cleared it up. A series is television and a feature is film, by format rather than by who paid for it. New media is for work made for release on new media platforms, which is a real and current contractual category rather than a synonym for anything on the internet.

The actor-model question, and what we could not find out

This page’s answer is that the industry solved actor-model by inventing a second document rather than by cramming your inseam onto the acting résumé. That still holds. We went to describe the second document and could not fully do it.

The document is the size card on Actors Access. We can confirm it holds height, weight, shoe size and jacket size, with fields that change according to gender and whether the performer is a child or an adult, and that there are five gender options.

What we could not do is give you the full field list from the platform itself. Their own instructional document would not open as readable text for us, and their support pages show the form as pictures rather than as a list we could transcribe. A fuller list of measurements circulates on advice blogs and we are not going to reproduce it as though it came from the platform. Two things we can tell you that are useful. It is actor-controlled, with an option to attach it automatically when you apply to commercial projects, so it is not simply on display to everybody. And Spotlight has no equivalent — the nearest thing is a details section carrying height, playing age, location and heritage, with no measurement fields at all. So the second-document answer is an American one.

Grading the sources

This is the first page in the section where our research handed us a correction to our own work and the correction was the error.

The claim, and where it came fromWhat we found
“New media” is a retired term and our page is repeating a dead categoryProposed as our best self-correction
No
A category error. A commercials licensing category was renamed. A production type was not. The union’s New Media Agreement is live under that name, and the template we cite still carries the heading.
A three-part test settles whether you were a principalPresented generally
Narrower
Commercials only. For film and television the rule is speaking a directed line or performing an identifiable stunt. The union’s own page lists all the routes together without labelling them.
A conflict runs twenty-one monthsOur research, and the union’s explainer
No
Twenty-four since April 2025, and the start point moved to ten working days after the first day of production. The union’s own older page is still live and still says twenty-one.
You are not released until you get written noticeA casting office blog
No
Release is automatic when a holding fee is missed. Nobody writes to you, which is why keeping your own records matters more rather than less.
The contracts are Exhibit A-1 and A-2A production company blog
Outdated
The union’s current fillable contracts are Exhibit 1 and Exhibit 2. The binary is real; the labels have moved.
“Principal performers are those actors who have speaking roles or are otherwise featured”Quoted as union wording
Not union
Traces to a production company blog. We could not find that sentence in union material and are not attributing it to them.
The three-part test, verbatimThe union’s own FAQ
Primary
Word for word, and confirmed by a second union page. The primary page carries no date; its companion is from a 2015 newsletter.
Hand models and stand-ins are extrasThe union’s rate materials
Primary
All three listed together under extras with their own rates. The classification is union-sourced; the usual explanation for it is not.
Britain buys exclusivity rather than granting itEquity’s own glossary
Primary
A negotiated clause with a fee. Closes a gap flagged in two previous chapters, and it makes the British position simpler to check than the American one.
The two standing ordersBackstage, 2022 and 2023
Good
Both verbatim and dated, and they genuinely disagree about industrials. Printed as a disagreement.
No on-screen credit is ever given for extra workAn advice site
Softened
Not a contractual rule. The union treats an offer of screen credit as a red flag for non-covered work, which is a better version of the same point.
The size card fieldsThe platform’s own document
Unread
Their instructional file would not open as text and their support pages show pictures. We are giving what we could confirm and no more.

One item worth carrying elsewhere. The 2025 contract renames a section to remove “visually impaired” in favour of “low vision”, and requires the producer to provide the script in advance of the audition and the work in an accessible format on request. That is a real and dated provision and it belongs on our disability material rather than here.

Where we differ from the standard account

Is “new media” an out-of-date heading?

Commonly saidIncreasingly, yes, citing a contract change.

What we foundNo. That change was to a commercials licensing category. The New Media Agreement is live under that name.

How do you know if you were a principal?

Commonly saidA three-part test, applied to everything.

What we foundThat test is for commercials. In film and television it is a directed line or an identifiable stunt.

How long does a commercial conflict last?

Commonly saidTwenty-one months, citing the union.

What we foundTwenty-four since April 2025, starting ten working days after the first day of production.

Is hand modelling a credit?

Commonly saidIt is paid on-camera work, so yes.

What we foundThe union lists hand models under extras with an extras rate. It belongs where background work belongs.

How are you released from a conflict?

Commonly saidWait for written notice from the advertiser.

What we foundRelease is automatic when a holding fee is missed. Nobody notifies you at all.

Do these rules apply in Britain?

Commonly saidRepeated as though they were universal.

What we foundNo. Use fees run on audience measurement, and exclusivity is a clause you negotiate and get paid for.

Should you list industrials?

Commonly saidWhichever article you read last.

What we foundTwo named people at the same publication disagree, a year apart. We are not resolving it.

Do one thing tonight. Take every brand name out of your commercial section and replace the lot with one line saying conflicts are available on request. Then write down, somewhere you will find it again, the shoot date of each one — because release is silent, nobody will tell you when it lapses, and that line is a promise you have just made.